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Kommunikation und Unternehmensnachfolge: Veränderungsprozesse strategisch begleiten

Author

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  • Peters, Patrick

    (Allensbach Hochschule Konstanz)

Abstract

The following article focuses on the specific topic of (corporate) communication the role of in the process of business succession in family-run companies and takes into consideration especially the person of the senior-entrepreneur as the presenter of the firm to his or her successor. As the numbers of business successions (or at least: the numbers of aging small and medium-sized enterprise owners) are constantly growing, professionally structured processes are sought to help to retain those companies and the employment. As the practice show, communication matters have a significant part in these succession considerations: Without a consequent and individualized communication strategy it seems complicated to conduct the succession process successfully and to implement the new owner in a strong position. As a result, the article will provide a basic roadmap to communication in the context of business succession in family-run companies.

Suggested Citation

  • Peters, Patrick, 2020. "Kommunikation und Unternehmensnachfolge: Veränderungsprozesse strategisch begleiten," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 38-45, December.
    • Handle: RePEc:ris:zfioef:0131
    as

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    More about this item

    Keywords

    Business Succession; Mergers & Acquisitions; Transaction; Family-run Company; Small and Medium-sized Enterprises;
    All these keywords.

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance

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