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Sustainable strategy; key to success? Existing theories


  • Ritterhaus, Martin

    (DBA-Student Cyoprus International University)


Past Management scholars and studies have sought to answer the question: is there a financial payoff for addressing environmental and social issues? Therefore, analyses of the most important studies, books, and articles have been made. A central question at the end is which company has the better image, better efficiency, more efficient costs structures, and the better financial performance compared to other firms, especially to competitors. While there is a lot of rhetoric, relevant theory and robust empirical work on business models or analysis with a business value orientated view is rare. On the one hand existing theories and analysis have found out no linkage between environmental and social investments and the financial performance, and on the other hand some authors define a strong relationship between them. This article wants to give an overview about the existing approaches and wants to lead to even open hypothesis which need to be researched in a second step.

Suggested Citation

  • Ritterhaus, Martin, 2015. "Sustainable strategy; key to success? Existing theories," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 88-93, Dezember.
  • Handle: RePEc:ris:zfioef:0058

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    Cited by:

    1. Evgeny Gushchin & Boris Taganov & M. Ptashkina & Roman Istomin, 2015. "Анализ Последствий Либерализации Внешней Торговли Российской Федерации в Рамках Присоединения России К Вто и Региональной Экономической Интеграции (Analysis of the Consequences of the RF Foreign Trade," Working Papers 137, Gaidar Institute for Economic Policy, revised 2015.

    More about this item


    Sustainable development; economic performance; linkage benefit out of socio-environmental investments;

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development


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