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Strategy Paths Analysis and Success Factor Research as Case Study Tools The case of VW and Porsche as an example for new approaches Part II: Volkswagen Case and Conclusions

Author

Listed:
  • Studeny, Michael

    (PhD. -Student at University Politehnica of Bucharest)

Abstract

Objective: The aim of this paper is to test new instruments for the development of analytical case studies. Approach: Two descriptive models are applied: corporate life cycle analysis and strategy path analysis. These two models are combined with financial analysis. Results: The example of corporate development at Porsche and Volkswagen shows as ideal types that these tools (models and financial analysis) allow an a n a l y t i c a l d e s c r i p t i o n o f t h e c o m p a n y ' s development, which differ from the often eclectic application of the case study method. Conclusions: Porsche and Volkswagen show, as an application example of the method presented here, which two main strategic paths are to be distinguished and how they vary across the business key figures. Contribution: The development of a systematic method for case studies

Suggested Citation

  • Studeny, Michael, 2015. "Strategy Paths Analysis and Success Factor Research as Case Study Tools The case of VW and Porsche as an example for new approaches Part II: Volkswagen Case and Conclusions," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 73-84, April.
    • Handle: RePEc:ris:zfioef:0024
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    More about this item

    Keywords

    Case study approach; corporate lifecycle; strategy path;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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