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Success Factor Research and Strategy Paths The case of VW and Porsche as an example for new approaches Part I: Theoretical Framework and the Porsche Case

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  • Studeny, Michael

    (Ökonomische Universität Bukarest)

Abstract

Objective: The aim of this paper is to test new instruments for the development of analytical case studies. Approach: Two descriptive models are applied: corporate life cycle analysis and strategy path analysis. These two models are combined with financial analysis. Results: The example of corporate development at Porsche and Volkswagen can be shown as ideal types that these tools allow an analytical description of the company's development, which differs from the often eclectics application of the case study method. Conclusions: Porsche and Volkswagen show, as an application example of the method presented here, which two main strategic paths are to be distinguished and how they vary across the business key figures. Contribution: The development of a systematic method for case studies Article Classification: Conceptual paper

Suggested Citation

  • Studeny, Michael, 2016. "Success Factor Research and Strategy Paths The case of VW and Porsche as an example for new approaches Part I: Theoretical Framework and the Porsche Case," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 101-111, April.
  • Handle: RePEc:ris:zfioef:0012
    as

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    More about this item

    Keywords

    Case study approach; corporate lifecycle; strategy path;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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