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Influencing employees' attitude and behaviour towards improving internal communication and collaboration, and driving business efficiency


  • Obata, Obi Cyril

    (DBA Student Cyprus International University)


This Paper reviews the reluctance of employees to internal and organisational communication and concludes that through the implementation of certain methods, employees can be influenced and persuaded to mitigate this resistance. Employees are essential assets of any organisation, and their skills, experiences, and motivations are driving forces which cannot be neglected, therefore, employees must be on board when improving the internal communication. It is also imperative that employers minimize any attitudinal barrier that would inhibit information transfer because no matter how sophisticated the communication tools, techniques, processes, and systems are, if the employees using all these tools are not willing to communicate, and are not properly trained or managed, communication will not be effective in any organisation.

Suggested Citation

  • Obata, Obi Cyril, 2016. "Influencing employees' attitude and behaviour towards improving internal communication and collaboration, and driving business efficiency," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 73-79, April.
  • Handle: RePEc:ris:zfioef:0008

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    More about this item


    Internal communication; collaboration; staff motivation; synergy; attitudinal barrier; behavioural science; influence; persuasion;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General


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