Neuro-Management And Strategic Decision-Making: Integrating Neuroscience In To Organizational Leadership And Consumer Behavior

Neuro-Management has emerged in the last two decades as an interdisciplinary paradigm that integrates neuroscience with management sciences. While classical management theories viewed organizations through the lens of rational planning and control, modern research shows that human decision-making is deeply shaped by emotions, intuition, and neurobiological processes. This paper aims to provide a comprehensive analysis of neuro-management, focusing on its role in strategic decision-making, leadership, and consumer behavior, with applications in tourism and marketing.Drawing on literature from neuroscience, organizational behavior, and behavioral economics, the paper shows how the brain processes information under conditions of uncertainty, stress, and social interaction. .The empirical analysis includes data from Harvard Business Review, UNWTO, and recent neuroeconomic experiments, illustrated through figures and tables. Findings reveal that over 55% of managerial decisions are influenced by emotions and intuition, while in tourism, emotional memory accounts for nearly 30% of repeat visits. Stress and framing effects are shown to alter strategic choices, highlighting the limits of purely rational models.The study concludes by proposing a conceptual Neuro-Management Framework, which integrates rational analysis with emotional intelligence and neuroscience-based insights. Practical implications include leadership training through neuroplasticity, application of consumer neurometrics, and adoption of ethical guidelines for neuromarketing.