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Strategic Management Within The Tourism And The World Globalization


  • Kirovska, Zanina

    (University of Tourism and Management Skopje, Macedonia.)


Within the world of tourism development, it is indisputable for strategic planning of tourism, especially for defining and existence of a development strategy for tourism. The implementation of the development strategy for tourism is determined by the functioning of strategic management in tourism. Strategic management is a proactive process of achieving long-term compatibility of the corresponding field in planned tourism environment. This management is a profitable way for implementation of priority development goals in tourism, set by the national economy, which is affected by tourism development. Strategic management basically has all the necessary features that promise efficiency and effectiveness in achieving development goals in tourism. With increasing competition and globalization trends, dynamics and development of tourism is increasingly intensified, and strategic management to ensure efficient and effective business operations (resource management, management information systems, maintaining and developing relations with tourisms, expanding and development of the tourism business, managing to new and innovative tourism projects). Therefore the importance of strategic and operational management without successful parts of operations, threaten the development of the tourism component.

Suggested Citation

  • Kirovska, Zanina, 2011. "Strategic Management Within The Tourism And The World Globalization," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 2(1), pages 69-76.
  • Handle: RePEc:ris:utmsje:0028

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    References listed on IDEAS

    1. Christian H.M. Ketels & Olga Memedovic, 2008. "From clusters to cluster-based economic development," International Journal of Technological Learning, Innovation and Development, Inderscience Enterprises Ltd, vol. 1(3), pages 375-392.
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    Cited by:

    1. Nuno Crespo & Nádia Simões & José Duarte, 2013. "Competition in tourism arrivals – A multidimensional index of geographical structural similarity," Working Papers Series 2 13-05, ISCTE-IUL, Business Research Unit (BRU-IUL).

    More about this item


    Strategic planning of tourism; long-term compatibility; efficiency and development effectiveness in tourism; stable environment; innovation in tourism.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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