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Tuloy ka rito sa aming bolóy! (Step into our Home!): A Case Study of Naneng Heritage Village Homestay Potential, Sustainability, and its Underlying Challenges

Author

Listed:
  • Maria Katrina C. Alfaro

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Yricka M. Alvero

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Alanis Dane A. Gedo Cruz

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Jochelle D. Panlaqui

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Sofia Nicole G. Tolentino

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Jhezel Reign M. Vergara

    (Alumna of University of Santo Tomas - College of Tourism and Hospitality Management, Manila, Philippines)

  • Maria Concepcion A. Ang

    (Academic Staff, SWDC Coordinator, and Internationalization member of the College of Tourism and Hospitality Management, University of Santo Tomas, Manila, Philippines)

Abstract

Rural homestays are one of the primary keys to immersing guests in the local way of life. With its roots in indige nous culture, support for local communities holds transformative potential to make it a sustainable destination. This study aimed to assess the sustainability of homestays and identify challenges associated with this aspect using the sustainability principles criterion of the ASEAN Homestay Standard Framework in Naneng Heritage Village, Tabuk City, Kalinga. The study is based on qualitative research methods that include a case study and thematic analysis to meet the objectives. Results of this study reveal that offering sustainable and research-based programs boosts the performance of homestays and improves the overall sustainability and well-being of the locals in Tabuk City, Kalinga.

Suggested Citation

  • Maria Katrina C. Alfaro & Yricka M. Alvero & Alanis Dane A. Gedo Cruz & Jochelle D. Panlaqui & Sofia Nicole G. Tolentino & Jhezel Reign M. Vergara & Maria Concepcion A. Ang, 2025. "Tuloy ka rito sa aming bolóy! (Step into our Home!): A Case Study of Naneng Heritage Village Homestay Potential, Sustainability, and its Underlying Challenges," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 13(4), pages 309-329, December.
    • Handle: RePEc:ris:jspord:021934
    DOI: 10.34623/4czy-k425
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    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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