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Tourism 4.0: Unveiling the Digital Transformation and Sustainable Development of the Tourism Industry

Author

Listed:
  • Sanaz Shafiee

    (Department of Information Technology Management, Payame Noor University, Tehran, Iran)

  • Ali Rajabzadeh Ghatari

    (Department of Management, Tarbiat Modares University, Tehran, Iran)

Abstract

This study aims to provide a comprehensive overview of Tourism 4.0, a concept that enhances the value of the tourism industry through innovation, technology, knowledge, and creativity. Using a systematic review approach, the research analyses selected scholarly articles to clarify definitions, explore related digital technologies, and examine the concept’s potential to support sustainable tourism development. A total of 26 articles were chosen from an initial pool of 148 based on defined quality criteria. The analysis, supported by NVivo and VOSviewer software, reveals the major themes and drivers behind Tourism 4.0, emphasising its transformative role in the tourism sector. The findings demonstrate that Tourism 4.0 can meaningfully contribute to the sustainable growth of tourism destinations by enabling digital transformation and innovation. The study identifies key research gaps and provides insights to guide future academic efforts and policymaking. By synthesising existing literature, this research offers a solid foundation for understanding Tourism 4.0 and supports informed decision-making in shaping the future of tourism through digital advancements.

Suggested Citation

  • Sanaz Shafiee & Ali Rajabzadeh Ghatari, 2025. "Tourism 4.0: Unveiling the Digital Transformation and Sustainable Development of the Tourism Industry," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 13(3), pages 159-188, September.
    • Handle: RePEc:ris:jspord:021678
    DOI: 10.34623/wkw4-yd03
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    Keywords

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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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