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Analysis Of The Hr And Customer Related Challenges Faced By Ikea In The Uae Market Due To Cross Culture Differences

Author

Listed:
  • Dr. Kalpana Solanki

    (City University College of Ajman, UAE)

Abstract

This research paper studies one of the world’s largest multinational furniture retailers which is IKEA. It focuses on how they have faced with some cultural challenges in the expansion into global markets and possible recommendations and solutions brought from customers’ feedback and intensive research. Some of the important things included in the research are the information about the industry and the company, SWOT analysis, the methodology used for this research.

Suggested Citation

  • Dr. Kalpana Solanki, 2021. "Analysis Of The Hr And Customer Related Challenges Faced By Ikea In The Uae Market Due To Cross Culture Differences," International Journal of Entrepreneurship, Allied Business Academies, vol. 25(1).
    • Handle: RePEc:ris:ijentr:0171
    as

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    More about this item

    Keywords

    Customer Challenges; IKEA; UAE Market;
    All these keywords.

    JEL classification:

    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design

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