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Use Of Rebranding In Marketing Sphere Of International Entrepreneurship

Author

Listed:
  • Vyacheslav Makedon

    (Oles Honchar Dnipro National University, Ukraine)

  • Hanna Zaikina

    (Ukrainian State Universiti of Railway Transport, Ukraine)

Abstract

The paper determines the organizational and effective approached to the use of the rebranding technology in marketing sphere of international entrepreneurship. The main components of the effectiveness of the corporate rebranding for entrepreneurs were distinguished. The model of complex assessment of the effectiveness of corporate rebranding for the provision of the interrelationship between the marketing strategical goals and results was developed. The decomposition and systematization of indicators of the stakeholder effectiveness in the model of the complex assessment of the rebranding for entrepreneurs.

Suggested Citation

  • Vyacheslav Makedon & Hanna Zaikina, 2020. "Use Of Rebranding In Marketing Sphere Of International Entrepreneurship," International Journal of Entrepreneurship, Allied Business Academies, vol. 24(1).
    • Handle: RePEc:ris:ijentr:0158
    as

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    More about this item

    Keywords

    International Entrepreneurship; Entrepreneur; Marketing Sphere; Rebranding Technology; Stakeholder E;
    All these keywords.

    JEL classification:

    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices

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