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The Impact of the Social Networking Sites on the Research Activity of University Students

Author

Listed:
  • Mahmood, Asif

    (Institute of Business & Management (IB& M), University of Engineering and Technology, Lahore Pakistan)

  • Ahmad Khan, Farhan

    (Institute of Business & Management (IB& M), University of Engineering and Technology, Lahore Pakistan)

Abstract

Despite the widespread utilization of online networking by students and its expanded use by teachers, almost no experimental proof is accessible concerning the effect of social networking use on learner, learning and engagement. This paper investigates theimpact of social Networking Sites on the research activity of university students. The sample is composed of 200 students from the PU, Lahore and UET, Lahore, out of which 87 male (43.5%) and 113 females (56.5%) responded the questionnaire of survey. The finding reveals that Facebook was utilized for different sorts of scholastic andco-curricular talks. The ANOVA results demonstrated that the trial gathering had an altogether more noteworthy expand in engagement than the control bunch, and additionally higher semester evaluation point midpoints. This research also demonstrates that the motivation behind joining a social networking site differs among the students, however, the reason for being is to stay connected with the group to further impart learning to others. Presentation to late information, abilities and innovation in their general vicinity of specialization started things out.

Suggested Citation

  • Mahmood, Asif & Ahmad Khan, Farhan, 2018. "The Impact of the Social Networking Sites on the Research Activity of University Students," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 5(2), pages 62-76, July-Dece.
  • Handle: RePEc:ris:ibajmb:0050
    as

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