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Perceived Trust and Its Antecedents’ Impact on Intentions to Use Fintech; Evidence from Pakistan

Author

Listed:
  • Kashif Saeed

    (Assistant Professor Department of Accounting and Finance, The Islamia University of Bahawalpur, Pakistan)

  • Sohail Aslam

    (Assistant Professor, Department of Project and Operation Management, Institute of Business Management and Administrative Sciences (lBMAS), The Islamia University of Bahawalpur, Pakistan)

  • Shumaila Jabbar

    (PhD Scholar, Putra Business School, University Putra Malaysia, Selangor, Malaysia)

  • Shoaib Aslam

    (Assistant Professor Department of Commerce, The Islamia University of Bahawalpur, Pakistan)

  • Farzana Noreen

    (Institute of Business Management and Administrative Studies, The Islamia University of Bahawalpur, Pakistan)

Abstract

The Study examines the impact of perceived trust and its antecedents on the intentions of individuals to use fintech services in Pakistan. By identifying the primary factors that influence these intentions, the research offers fintech service providers and policymakers valuable insights into the adoption and utilization of fintech in the Region. This information is indispensable for the successful marketing of these services. The research centers on four primary constructs: perceived risk, perceived usefulness, perceived convenience of use, and perceived trust. The Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) are employed as theoretical frameworks. Perceived risk refers to the potential negative consequences of fintech usage, perceived usefulness evaluates the enhancement of financial activities through fintech, perceived ease of use measures the simplicity of utilizing fintech services, and perceived trust evaluates the reliability and competence of the fintech provider. A convenience sampling method was employed to recruit 400 participants aged 18 and older who have either used or are willing to use fintech services from the major cities in Pakistan. According to data analysis conducted with PLS software, the intention to utilize fintech services is significantly influenced by perceived usefulness, perceived simplicity of use, and perceived trust. Hence, there is no significant impact on perceived risk. Cronbach’s alpha if less than. 6 or greater than. 8 is not considered good; while the acceptable limit for CR and AVE lies between. 7 and 9. This paper aims to explain the overall understanding of Pakistan’s fintech adoption and hereby stresses the significance of the perceived trust and perceived usefulness in the context of the given phenomenon.

Suggested Citation

  • Kashif Saeed & Sohail Aslam & Shumaila Jabbar & Shoaib Aslam & Farzana Noreen, 2024. "Perceived Trust and Its Antecedents’ Impact on Intentions to Use Fintech; Evidence from Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 573-582.
    • Handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:573-582
    DOI: https://doi.org/10.61506/01.00365
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    References listed on IDEAS

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    1. Dwi Suhartanto & Tjetjep Djatnika & Tintin Suhaeni & Lina Setiawati, 2022. "Halal trust during the COVID-19 outbreak: the role of quality, perceived benefit and health risk evidence from mobile food purchasing," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 14(5), pages 767-781, November.
    2. Bahadur Ali Soomro & Naimatullah Shah & Nadia A. Abdelmegeed Abdelwahed, 2022. "Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 40(2), pages 419-433, January.
    3. Ziaul Haque Munim & Rotem Shneor & Olugbenga Michael Adewumi & Mohammad Hassan Shakil, 2020. "Determinants of crowdfunding intention in a developing economy: ex-ante evidence from Bangladesh," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 16(6), pages 1105-1125, June.
    4. Ansgar J. Sakaya, 2023. "Fear of COVID-19 and green bank service purchase intention: the mediating effect of customer empowerment and customers’ perceived value of digital service transactions," Arab Gulf Journal of Scientific Research, Emerald Group Publishing Limited, vol. 41(4), pages 486-507, February.
    5. Saeed Awadh Bin-Nashwan & Mahmood Hussain Shah & Hijattulah Abdul-Jabbar & Lutfi Hassen Ali Al-Ttaffi, 2023. "Social-related factors in integrated UTAUT model for ZakaTech acceptance during the COVID-19 crisis," Journal of Islamic Accounting and Business Research, Emerald Group Publishing Limited, vol. 14(8), pages 1383-1403, February.
    6. Vishal Vyas & Priyanka Jain, 2021. "Role of digital economy and technology adoption for financial inclusion in India," Indian Growth and Development Review, Emerald Group Publishing Limited, vol. 14(3), pages 302-324, June.
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