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Las estrategias de competitividad de la industria del calzado ante la globalización

  • Begoña Fuster García
  • Carmen Martínez Mora
  • Gloria Pardo Alés
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    RESUMEN El objetivo del trabajo es analizar las estrategias competitivas que están adoptando las empresas de calzado alicantinas ante la creciente amenaza que supone la competencia de países con bajos costes. El núcleo del trabajo es un estudio de casos de empresas de la provincia de Alicante, que pretende responder a tres cuestiones: ¿qué estrategias están adoptando ante el nuevo entorno competitivo?, ¿qué factores son determinantes en sus procesos de internacionalización?, ¿cómo se ha visto afectado el patrón tradicional de la producción local? Este análisis se hace a la luz de las principales teorías sobre internacionalización de empresas desde el enfoque de mercados imperfectos. ABSTRACT This paper has been elaborated in order to evaluate the competitive strategies generated by the shoe making companies to face up to the growing competition from low cost countries. This research is focused on a case study of shoe making corporations located in the Spanish province of Alicante in order to answer the questions that follow: What strategies are adopting these companies to face up to the new competitive environment? Which are the main facts that make them to take their decisions for the internationalization? How has been affected the traditional pattern of local production? This study has been written according to the main theories on industry internationalization from imperfect markets approach.

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    Article provided by Universidades Públicas de Andalucía in its journal Revista de Estudios Regionales.

    Volume (Year): 03 (2009)
    Issue (Month): ()
    Pages: 71-96

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    Handle: RePEc:rer:articu:v:03:y:2009:p:71-96
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    1. Vernon, Raymond, 1979. "The Product Cycle Hypothesis in a New International Environment," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 41(4), pages 255-67, November.
    2. Caves, Richard E, 1971. "International Corporations: The Industrial Economics of Foreign Investment," Economica, London School of Economics and Political Science, vol. 38(149), pages 1-27, February.
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