IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v2y2011i1p47-52.html
   My bibliography  Save this article

Living inside a PR world-between ethics and spinning

Author

Listed:
  • GRIGORE, Larisa-Alexandra

Abstract

While PR critics state that public relation ethics is an oxymoron, the purpose of this paper is to provide a comparison between good/bad, ethical/unethical public relation practice especially in managing conflict of interest, and to underline the importance of responsibility and reputation in managing crisis. Many PR people argue the concept of spinning, so the paper emphasizes its devastating effects both on public relation practitioner and companys ethics, credibility, image and reputation. The only conclusion to draw from the contradiction between altruism and self-interest and between the interest of the public and the one of the company is recognizing the ethical judgment that helps make a balanced decision in ethical dilemmas.

Suggested Citation

  • GRIGORE, Larisa-Alexandra, 2011. "Living inside a PR world-between ethics and spinning," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(1), pages 47-52, June.
  • Handle: RePEc:rdc:journl:v:2:y:2011:i:1:p:47-52
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v2i1/9.pdf
    Download Restriction: no

    More about this item

    Keywords

    Responsibility; public confidence; reputation; integrity; propaganda; manipulation;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:2:y:2011:i:1:p:47-52. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea). General contact details of provider: http://www.distribution-magazine.eu .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.