Living inside a PR world-between ethics and spinning
While PR critics state that public relation ethics is an oxymoron, the purpose of this paper is to provide a comparison between good/bad, ethical/unethical public relation practice especially in managing conflict of interest, and to underline the importance of responsibility and reputation in managing crisis. Many PR people argue the concept of spinning, so the paper emphasizes its devastating effects both on public relation practitioner and companys ethics, credibility, image and reputation. The only conclusion to draw from the contradiction between altruism and self-interest and between the interest of the public and the one of the company is recognizing the ethical judgment that helps make a balanced decision in ethical dilemmas.
Volume (Year): 2 (2011)
Issue (Month): 1 (June)
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