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Nuevos paradigmas para las empresas en la era tecnológica: la socialización de las Pymes

Author

Listed:
  • Luna Huertas, Paula
  • Ruiz del Castillo, José Carlos
  • López Jiménez, David

Abstract

La era de la socialización de la información ha llegado para quedarse de manera definitiva. El universo digital sigue en expansión, no sólo con un número creciente de portales, sino también, con numerosas fuentes de datos, redes sociales y conversaciones que están impulsando esta nueva era. Todo ello pone de manifiesto un gran desafío para las Pymes que deben estar a la vanguardia en tendencias y con incrementos en sus ventas. En el presente estudio analizaremos, con detalle, los efectos que los medios sociales comportan para tales organizaciones empresariales.

Suggested Citation

  • Luna Huertas, Paula & Ruiz del Castillo, José Carlos & López Jiménez, David, 2011. "Nuevos paradigmas para las empresas en la era tecnológica: la socialización de las Pymes," Revista de Ciencias Económicas, Instituto de Investigaciones en Ciencias Económicas, Universidad de Costa Rica, vol. 30(1), December.
  • Handle: RePEc:rce:rvceco:6995
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    File URL: https://revistas.ucr.ac.cr/index.php/economicas/article/view/6995
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    Keywords

    alumnado; datos; marketing; sitio Web; socialización; students; data; Website; socialization;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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