IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v8y2019i4p163-171.html
   My bibliography  Save this article

Online Video Games Adoption: Toward an Online Game Adoption Model

Author

Listed:
  • Mohammed Hokroh

    (School of Business,University of Bolton,Bolton,United Kingdom)

  • Gill Green

    (School of Business,University of Bolton, Bolton, United Kingdom)

Abstract

The purpose of this research paper is to explore the factors that influence Saudi users to adopt and use online video games. We developed a theoretical framework based on the Technology Adoption Model (TAM) to examine 6 hypotheses through a survey of 106 video game users. The results indicate that social norms, perceived enjoyment, and social interaction play a positive and significant role in influencing the perceived usefulness of online video games for end users. Also, price value, game quality, and internet speed were all factors that influence end-user perceived ease of use of online video games. Both perceived ease of use and perceived usefulness were all of the significant influence on the attitude to use online video games. Furthermore, perceived usefulness and attitude to use online video games influenced the behavioral intention to use online video games which in return influenced the actual use. Key Words:Sytem Adoption, TAM, Video Games, Saudi Arabia

Suggested Citation

  • Mohammed Hokroh & Gill Green, 2019. "Online Video Games Adoption: Toward an Online Game Adoption Model," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(4), pages 163-171, July.
  • Handle: RePEc:rbs:ijbrss:v:8:y:2019:i:4:p:163-171
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/268/273
    Download Restriction: no

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/268
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:8:y:2019:i:4:p:163-171. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Umit Hacioglu). General contact details of provider: http://edirc.repec.org/data/ssbffea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.