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The influence of internal marketing and organizational commitment on employee performance mediated by psychological capital

Author

Listed:
  • Henryawan Sigit

    (Master of Management Study Program, Business and Economics Faculty, Indonesian Islamic University, Yogyakarta, Indonesia)

  • Muafi Muafi

    (Professor, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

Abstract

This study examines and analyzes the influence of Internal Marketing and Organizational Commitment on Employee Performance mediated by Psychological Capital. The study is conducted on employees of a sugar factory (PT. Madubaru) located in Bantul, Yogyakarta, with a sample size of 60 respondents. Data analysis uses quantitative methods of Structural Equation Modeling (SEM). The results show that; (1) Internal Marketing and Organizational Commitment owned by the company have a positive and significant influence on the Psychological Capital of employees who work in a factory. (2) Psychological Capital of company employees positively and significantly influences employee performance in the factory. (3) Psychological Capital on factory employees partially mediate Internal Marketing and Organizational Commitment to Employee Performance working at PT Madubaru, Yogyakarta. Key Words:Internal Marketing, Organizational Commitment, Psychological Capital, Employee performance.

Suggested Citation

  • Henryawan Sigit & Muafi Muafi, 2022. "The influence of internal marketing and organizational commitment on employee performance mediated by psychological capital," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 177-190, November.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:170-190
    DOI: 10.20525/ijrbs.v11i8.2179
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    References listed on IDEAS

    as
    1. Shalini Kalra Sahi, 2013. "Demographic and socio‐economic determinants of financial satisfaction," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 40(2), pages 127-150, January.
    2. Shalini Kalra Sahi, 2013. "Demographic and socio-economic determinants of financial satisfaction: A study of SEC-A segment of individual investors in India," International Journal of Social Economics, Emerald Group Publishing, vol. 40(2), pages 127-150, February.
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