IDEAS home Printed from
   My bibliography  Save this article

Romanian Clothing Industry: External Market Vs. Internal Market


  • Alina Florentina Avrigeanu

    () (Romanian American University in Bucharest)

  • Flavia Gabriela Anghel

    () (Romanian American University in Bucharest)


In this paper we emphasize the particularities of the clothing industry market, which requested certain processing of data from the Statistics National Institute, the Economy and Commerce Ministry and the Commerce International Organization. To this end, it was noticed that the products of the clothing industry are mainly for export. Approximately 85% of the clothing products of our country are exported Romania‟s clothing export being directed mainly to the European community‟s countries. The data presented in the paper note the decrease of total exports of the clothing industry in our country, as well as those in the European Union during this last period, which indicates a similar evolution of the Romanian specialized sector on its traditional consumption market. The export performances of the companies in the Romanian clothing industry registered a descending course during the last years, in disagreement, in our opinion, to their productive and commercial potential. In regards to the products intended by the local clothing companies for the internal market, it was noticed that they are characterized by a low sophistication degree, being extremely different in terms of price, quality and distribution circuit as compared to the products sold on international markets. The poor competitive nature of the internal market clothing companies is due both to the ineffective sales and marketing activities, as well as to the decreased financial force of the population. The remarkable and insufficiently exploited potential of the internal market was observed, while the clothing industry producers in Romania should consider its capitalization at the highest level on top of their interest. Though, this remains an extremely difficult process, considering the modest financial force of the population, combined with the aggressive penetration of the foreign products on the internal market.

Suggested Citation

  • Alina Florentina Avrigeanu & Flavia Gabriela Anghel, 2011. "Romanian Clothing Industry: External Market Vs. Internal Market," Romanian Economic Business Review, Romanian-American University, vol. 6(1), pages 67-76, March.
  • Handle: RePEc:rau:journl:v:6:y:2011:i:1:p:67-76

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rau:journl:v:6:y:2011:i:1:p:67-76. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.