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The Main Applications Of The Internet In Tourism Marketing

Author

Listed:
  • Beatrice Sion

    (Asistant Professor of Computer Science at the Romanian American University)

  • Cezar Mihălcescu

    (Professor of Computer Science at the Romanian American University)

Abstract

The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

Suggested Citation

  • Beatrice Sion & Cezar Mihălcescu, 2010. "The Main Applications Of The Internet In Tourism Marketing," Romanian Economic Business Review, Romanian-American University, vol. 5(2), pages 162-173, June.
    • Handle: RePEc:rau:journl:v:5:y:2010:i:2:p:162-173
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU10/REBE-SU10-A14.pdf
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    Cited by:

    1. Sedat Göçen & Mesut Albeni & Şevket Yirik & Hakan Yildiz & Mesut Akdere, 2017. "Competition, market structure and market power within the hotel-supplier sector in Antalya, Turkey," Tourism Economics, , vol. 23(3), pages 647-668, May.

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    Keywords

    Internet; tourism; web; marketing;
    All these keywords.

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