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Product Development Management In The Online-Or-Offline Hybrid Era

Author

Listed:
  • Kazuma HATSUSHIO

    (Nagaoka University of Technology, Japan)

  • Nobutaka SUZUKI

    (Nagaoka University of Technology, Japan)

Abstract

The purpose of this study is to analyze and discuss what kind of product development management is effective and efficient for companies in the current hybrid era, where not only face-to-face (offline) activities, but also remote (online) activities are increasingly used. Product development is becoming increasingly important in a society of growing complexity and uncertainty. Effective and efficient product development requires coordination and integration among various parties. In the past, such activities were mainly conducted offline. However, after the restrictions imposed by COVID-19, companies are experimenting with online use. We conducted case studies on how companies could effectively and efficiently manage product development in the hybrid era. The results suggest that companies can promote inter-organizational communication by further utilizing online, which leads to a reduction of development lead time and development cost, but on the other hand, there is still a sense of quality uncertainty.

Suggested Citation

  • Kazuma HATSUSHIO & Nobutaka SUZUKI, 2024. "Product Development Management In The Online-Or-Offline Hybrid Era," Journal of Information Systems & Operations Management, Romanian-American University, vol. 18(2), pages 85-111, December.
    • Handle: RePEc:rau:jisomg:v:18:y:2024:i:2:p:85-111
    DOI: 10.5281/zenodo.21827641
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    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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