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Verhaltensleitsaetze in Maerchen und Management – ein Vergleich

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  • Rolf Wunderer

Abstract

Im Mittelpunkt des Beitrags stehen folgende Fragen, Ziele und Ergebnisse: In welchen der 201 Maerchen der Brueder Grimm lassen sich Textstellen identifizieren, die wir als explizite Verhaltensleitsaetze interpretieren koennen? Zu welchen Kernleitsaetzen lassen sich die Maerchenleitsaetze reduzieren. Und welche Verhaltensmaximen aus Unternehmensgrundsaetzen lassen sich den Kernleitsaetzen zuordnen? Phaenomenologisch-induktiv wurden aus 70 zitierten Maerchenmaximen acht Kernleitsaetze interpretiert. Diesen wurden dann 70 Verhaltensleitsaetze aus 43 Unternehmen zugeordnet. Wer ueber diese Maerchenleitsaetze schon „fruehsozialisiert“ wurde, erfuellt zentrale Fuehrungs- und Kooperationswerte der Wirtschaftspraxis. Maerchen koennen auch didaktisch die Implementation von Firmenleitsaetzen unterstuetzen.

Suggested Citation

  • Rolf Wunderer, 2007. "Verhaltensleitsaetze in Maerchen und Management – ein Vergleich," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 21(2), pages 138-167.
    • Handle: RePEc:rai:zfpers:doi_10.1688/1862-0000_zfp_2007_02_wunderer
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    More about this item

    Keywords

    Folktales; Management; Phenomenological Explication; Comparison of Guiding Behavioural Principles; Value Driven Education by Tales and for Business Behaviour;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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