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The emergence of a CEE-regional multinational – A narrative of the MOL Group plc


  • Zoltán Buzády:


This article describes the transition of MOL, the Hungarian Oil and Gas Company, from a state-owned enterprise to a privately owned regional-multinational company and outlines its growth to become a leading player in the CEE region. It also illustrates how the company went through the internal restructuring process before and during its acquisition period. Over three distinct development phases it then emerged as a new species in the CEE, as a “regional multinational”. The case also gives valuable strategic insights into the oil industry of the majority of CEE countries.

Suggested Citation

  • Zoltán Buzády:, 2010. "The emergence of a CEE-regional multinational – A narrative of the MOL Group plc," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 15(1), pages 59-76.
  • Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2010_01_buzady

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    international business; strategic management; regional expansion in CEE; cross-cultural management; change management;

    JEL classification:

    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions


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