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Reseach on Certain aspect of PR function in Serbian companies


  • Milan Nikolic
  • Dejan Djordjevic
  • Dragan Cockalo


The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis.

Suggested Citation

  • Milan Nikolic & Dejan Djordjevic & Dragan Cockalo, 2007. "Reseach on Certain aspect of PR function in Serbian companies," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 12(2), pages 152-173.
  • Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2007_02_nikolic

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    Communication; PR managers; research; results; analyses; Serbia;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • P20 - Economic Systems - - Socialist Systems and Transition Economies - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions


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