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Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving norms of Chinese entrepreneurs and consumers since 1978)


  • Lieber, André


Die chinesische Wirtschaftsreform seit 1978 hat den ethischen Diskurs vielfaeltiger gemacht. Im Spannungsfeld zwischen Kommunisten, Kapitalisten und Konsumenten entstehen zum Teil voellig neue Normvorstellungen und Wertebotschaften. Diese Entwicklung ist zum einen durch eine hohe Widerspruechlichkeit und Schnelllebigkeit gekennzeichnet. Andererseits beschreibt sie einen tiefgreifenden Wertewandel der chinesischen Konsumgesellschaft, auf den sich Unternehmen einstellen muessen. (Chinese economic reform since 1978 has pluralized the country’s ethical discourse. Communists, capitalists, and consumers compete against each other on the basis of newly emerging norms and values. This development is characterized by widespread inconsistencies and fast moving changes. At the same time, Chinese consumer society is undergoing a deep rooted transformation that business has to adapt to and deal with.)

Suggested Citation

  • Lieber, André, 2012. "Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving no," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(3), pages 317-330.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_lieber

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    References listed on IDEAS

    1. Fehr, Ernst & Falk, Armin, 2002. "Psychological foundations of incentives," European Economic Review, Elsevier, vol. 46(4-5), pages 687-724, May.
    2. Bruno S. Frey, 2002. "Liliput oder Leviathan? Der Staat in der globalisierten Wirtschaft," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 3(4), pages 363-375, November.
    3. Ronnie Schöb und Joachim Weimann & Joachim Weimann, 2003. "Kombilohn: Die Magdeburger Alternative," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 4(1), pages 1-17, February.
    4. Hans-Werner Sinn & Christian Holzner & Wolfgang Meister & Wolfgang Ochel & Martin Werding, 2002. "Aktivierende Sozialhilfe - Ein Weg zu mehr Beschäftigung und Wachstum," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 55(09), pages 03-52, May.
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    More about this item


    Chinese reform; political ethics; boss Christians; corporate social responsibility; consumer nationalism; consumer citizen;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • P12 - Economic Systems - - Capitalist Systems - - - Capitalist Enterprises
    • P20 - Economic Systems - - Socialist Systems and Transition Economies - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions
    • Z10 - Other Special Topics - - Cultural Economics - - - General


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