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Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving norms of Chinese entrepreneurs and consumers since 1978)

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  • Lieber, André
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    Die chinesische Wirtschaftsreform seit 1978 hat den ethischen Diskurs vielfaeltiger gemacht. Im Spannungsfeld zwischen Kommunisten, Kapitalisten und Konsumenten entstehen zum Teil voellig neue Normvorstellungen und Wertebotschaften. Diese Entwicklung ist zum einen durch eine hohe Widerspruechlichkeit und Schnelllebigkeit gekennzeichnet. Andererseits beschreibt sie einen tiefgreifenden Wertewandel der chinesischen Konsumgesellschaft, auf den sich Unternehmen einstellen muessen. (Chinese economic reform since 1978 has pluralized the country’s ethical discourse. Communists, capitalists, and consumers compete against each other on the basis of newly emerging norms and values. This development is characterized by widespread inconsistencies and fast moving changes. At the same time, Chinese consumer society is undergoing a deep rooted transformation that business has to adapt to and deal with.)

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    Article provided by Rainer Hampp Verlag in its journal Zeitschrift fuer Wirtschafts- und Unternehmensethik.

    Volume (Year): 13 (2012)
    Issue (Month): 3 ()
    Pages: 317-330

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    Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_lieber
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    Order Information: Postal: Rainer Hampp Verlag, Journals, Vorderer Lech 35, 86150 Augsburg, Germany. A subscripton is required to access pdf files. Pay per article is available at
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