IDEAS home Printed from
   My bibliography  Save this article

Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving norms of Chinese entrepreneurs and consumers since 1978)


  • Lieber, André


Die chinesische Wirtschaftsreform seit 1978 hat den ethischen Diskurs vielfaeltiger gemacht. Im Spannungsfeld zwischen Kommunisten, Kapitalisten und Konsumenten entstehen zum Teil voellig neue Normvorstellungen und Wertebotschaften. Diese Entwicklung ist zum einen durch eine hohe Widerspruechlichkeit und Schnelllebigkeit gekennzeichnet. Andererseits beschreibt sie einen tiefgreifenden Wertewandel der chinesischen Konsumgesellschaft, auf den sich Unternehmen einstellen muessen. (Chinese economic reform since 1978 has pluralized the country’s ethical discourse. Communists, capitalists, and consumers compete against each other on the basis of newly emerging norms and values. This development is characterized by widespread inconsistencies and fast moving changes. At the same time, Chinese consumer society is undergoing a deep rooted transformation that business has to adapt to and deal with.)

Suggested Citation

  • Lieber, André, 2012. "Kommunisten, Kapitalisten und Konsumenten: ueber den Wandel der normativen Einstellungen chinesischer Unternehmer und Konsumenten seit 1978. (Communists, capitalists, and consumers: On the evolving no," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(3), pages 317-330.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_lieber

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Chinese reform; political ethics; boss Christians; corporate social responsibility; consumer nationalism; consumer citizen;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • P12 - Economic Systems - - Capitalist Systems - - - Capitalist Enterprises
    • P20 - Economic Systems - - Socialist Systems and Transition Economies - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions
    • Z10 - Other Special Topics - - Cultural Economics - - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_lieber. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.