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Corporate Social Responsibility – Innovation oder Tradition? Zum Wandel der gesellschaftlichen Verantwortung von Unternehmen in Deutschland (Corporate Social Responsibility – Innovation or Tradition? The Transforma-tion of Societal Responsibility of Corporations)

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  • Stefanie Hiss

Abstract

Corporate Social Responsibility (CSR) ist in Deutschland in den letzten Jahren groß in Mode gekommen. Dabei ist gesellschaftliche Verantwortung von Unternehmen in Deutschland keineswegs ein neuartiges Phänomen. Im Beitrag wird der Wandel von einer in gesetzlich verbindlichen Regelungen institutionalisierten und damit impliziten gesellschaftlichen Verantwortung von Unternehmen zu Zeiten der Deutschland AG hin zu einer als explizit freiwillig verstandenen CSR nachgezeichnet. (In the last few years corporate social responsibility (CSR) has become a new buzzword in Germany. Corporations have established own CSR departments, issued regularly CSR reports, have become members of CSR associations or initiatives and collectively sent out the message that they comprehen-sively master their societal responsibilities. Thereby, social responsibility of corporations is not an entirely new phenomenon in Germany. In the paper the change from an implicit social responsibility of corporations as institutionalized in laws and regulations in the times of Germany Inc. to an explicitly voluntary CSR will be reconstructed.)

Suggested Citation

  • Stefanie Hiss, 2009. "Corporate Social Responsibility – Innovation oder Tradition? Zum Wandel der gesellschaftlichen Verantwortung von Unternehmen in Deutschland (Corporate Social Responsibility – Innovation or Tradition? ," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 10(3), pages 287-303.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2009_03_hiss
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    References listed on IDEAS

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    1. Fehr, Ernst & Falk, Armin, 2002. "Psychological foundations of incentives," European Economic Review, Elsevier, vol. 46(4-5), pages 687-724, May.
    2. Bruno S. Frey, 2002. "Liliput oder Leviathan? Der Staat in der globalisierten Wirtschaft," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 3(4), pages 363-375, November.
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    4. Hans-Werner Sinn & Christian Holzner & Wolfgang Meister & Wolfgang Ochel & Martin Werding, 2002. "Aktivierende Sozialhilfe - Ein Weg zu mehr Beschäftigung und Wachstum," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 55(09), pages 03-52, May.
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    More about this item

    Keywords

    Corporate Social Responsibility; Institutional Change; Sustainability Reporting; Germany;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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