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Menschenwuerde und Unternehmensverpflichtung an der Base of the Pyramid (Human Dignity and Corporate Responsibility at the Base of the Pyramid)

Author

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  • Ruediger Hahn
  • Gerd Rainer Wagner

Abstract

‚Wuerde‘ als zentrales Postulat menschlichen Daseins manifestiert sich insbesondere im Mindestniveau konkreter Auspraegungen von Versorgungs-, Freiheits-, Schutz- sowie Selbstachtungsrechten. Diese in realer Lebenssituation zu wahren, erweist sich als umso schwieriger, je mehr man sich der ‚Base of the Pyramid‘ (BoP), d. h. dem Segment der Ärmsten der Armen der Weltbevoelkerung, naehert. Unternehmerische Verantwortung hat sich daher gerade in diesem Segment zu beweisen. Eine Reihe von Initiativen, Beispielen und Faellen, die mit dem vorliegenden Artikel analysiert werden, verdeutlichen dazu auch oekonomischen Erfolg versprechende Wege. Dies kulminiert in der Erkenntnis, Wuerde an der BoP besonders durch bewusste Einbeziehung der dortigen Bevoelkerung in relevante Wertschoepfungsprozesse zu sichern und zu foerdern.

Suggested Citation

  • Ruediger Hahn & Gerd Rainer Wagner, 2009. "Menschenwuerde und Unternehmensverpflichtung an der Base of the Pyramid (Human Dignity and Corporate Responsibility at the Base of the Pyramid)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 10(1), pages 86-105.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2009_01_hahn
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    Keywords

    Dignity; Corporate Responsibility; Base of the Pyramid; Human Rights; Microfinancing; Grassroots Integration; Value Chain;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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