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Factores subyacentes de cultura y personalidad empresarial que influyen en la intencion de invertir

Author

Listed:
  • Luz Elvia Rascon Manquero

    () (Instituto para el Desarrollo Tecnico de las Hacienadas Publicas (INDETEC))

Abstract

El objetivo del trabajo es hacer una caracterizacion de la personalidad empresarial de los inversionistas que operan en la region Centro-Occidente de Mexico. A diferencia de la gran mayoria de trabajos que existen sobre este tema, la caracterizacion se hace desde la perspectiva de la Psicologia Economica, que incorpora elementos de caracter psicologico a partir de rasgos de cultura y personalidad. Este estudio tiene implicaciones importantes porque permitira identificar factores subyacentes a la toma de decisiones en la intencion de invertir.

Suggested Citation

  • Luz Elvia Rascon Manquero, 2006. "Factores subyacentes de cultura y personalidad empresarial que influyen en la intencion de invertir," EconoQuantum, Revista de Economia y Negocios, Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas, Departamento de Metodos Cuantitativos y Maestria en Economia., vol. 3(1), pages 63-89, Julio - D.
  • Handle: RePEc:qua:journl:v:3:y:2006:i:1:p:63-89
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    More about this item

    Keywords

    Cultura Economica; Premisa Economico-cultural; Personalidad Empresarial;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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