IDEAS home Printed from
   My bibliography  Save this article

Analysis Of The Consumers’ Satisfaction For Quality Dacia’ Cars


  • Nicoleta ISAC

    () (Faculty of Economics, University of Pitesti, Romania)

  • Magdalena RADULESCU

    () (Faculty of Economics, University of Pitesti, Romania)


Measuring customer satisfaction can be considered a tool for monitoring, evaluation and quality improvement processes and internal activities, to reflect the degree to which organizations achieve their objectives and goals. The quality of management and the quality of various products have become critical coordinates of the competitiveness, so that the firms are determined to use the methods and techniques of quality management as their economic development engines. Customer’ satisfaction has become one of the most important goals for companies operating in the Romanian market. It is also a necessary tool for providing information about customer’s needs and behavior. Talking of satisfaction, the consumer always seeks to compare the performance of the product, with certain standards and they have required to inform themselves and to reflect upon purchasing the product. To a better analyze of the degree of satisfaction, we implemented a model based on a questionnaire that allows us to detect and evaluatee the reasons for the satisfaction / dissatisfaction of the consumers in terms of quality regarding Dacia cars on the Romanian market.

Suggested Citation

  • Nicoleta ISAC & Magdalena RADULESCU, 2014. "Analysis Of The Consumers’ Satisfaction For Quality Dacia’ Cars," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 13(1), pages 55-61.
  • Handle: RePEc:pts:journl:y:2014:i:1:p:55-61

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Rajasekhara Mouly Potluri & Hailemichael W. Hawariat, 2010. "Assessment of after-sales service behaviors of Ethiopia Telecom customers," African Journal of Economic and Management Studies, Emerald Group Publishing, vol. 1(1), pages 75-90, April.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Nicoleta ISAC & Eliza ANTONIU, 2014. "Analysis Of The Human Resources Motivation Within A Commercial Company," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 13(2), pages 96-104.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Murali, S. & Pugazhendhi, S. & Muralidharan, C., 2016. "Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 67-83.
    2. Nicoleta ISAC, 2016. "Consumer Behavior – Reference Element For Market Trends Of Automobile In Romania," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 46-53.

    More about this item


    consumer satisfaction; product quality; quality services; automotive industry.;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L92 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Railroads and Other Surface Transportation


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2014:i:1:p:55-61. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alina Hagiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.