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Using The Swot Model In Establishing The Strategy At Automobile Dacia Groupe Renault Company

Author

Listed:
  • Puiu GRÃDINARU

    () (Faculty of Economics, University of Piteºti, Romania)

  • Doruleþ GRÃDINARU

    () (Faculty of Economics, University of Piteºti, Romania)

Abstract

SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a radical change in its activity, or, each time when the company faces major difficulties which has to be solved as fast as possible. The SWOT model is also known as the Great strategy or the main strategy, being a part of the corporative strategies.

Suggested Citation

  • Puiu GRÃDINARU & Doruleþ GRÃDINARU, 2012. "Using The Swot Model In Establishing The Strategy At Automobile Dacia Groupe Renault Company," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(2), pages 50-55.
  • Handle: RePEc:pts:journl:y:2012:i:2:p:50-55
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    More about this item

    Keywords

    strategy; evaluation matrices; strategic management; strengths; weaknesses; opportunities; threats;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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