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Using The Swot Model In Establishing The Strategy At Automobile Dacia Groupe Renault Company

Listed author(s):
  • Puiu GRÃDINARU

    ()

    (Faculty of Economics, University of Piteºti, Romania)

  • Doruleþ GRÃDINARU

    ()

    (Faculty of Economics, University of Piteºti, Romania)

Registered author(s):

    SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a radical change in its activity, or, each time when the company faces major difficulties which has to be solved as fast as possible. The SWOT model is also known as the Great strategy or the main strategy, being a part of the corporative strategies.

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    File URL: http://economic.upit.ro/repec/pdf/2012_2_5.pdf
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    Article provided by University of Pitesti in its journal Scientific Bulletin - Economic Sciences.

    Volume (Year): 11 (2012)
    Issue (Month): 2 ()
    Pages: 50-55

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    Handle: RePEc:pts:journl:y:2012:i:2:p:50-55
    Contact details of provider: Web page: http://www.economic.upit.ro/

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