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Promoting environmental cleanliness through motion graphic public service announcements in urban communities of Bogor Indonesia

Author

Listed:
  • Dandi Rajki Nurpadilah

    (Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia)

  • Amir Hamzah Pohan

    (Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia)

  • Charmiyanti Nurkentjana Aju

    (Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia)

  • Mochamad Sanwasih

    (Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia)

  • Khadijah

    (Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia)

Abstract

This study investigates the role of motion graphic public service announcements (PSAs) in enhancing public awareness and encouraging environmental cleanliness in Bogor, Indonesia. Employing a full-cycle approach, the study encompasses PSA design, animation production, and audience evaluation through a pilot survey of 25 respondents. The animated video, created with Adobe Illustrator and After Effects, illustrates the transformation of a polluted park into a clean, green community space through collective action. Results show 76–84% positive reception on clarity, appeal, and effectiveness of the message. Guided by the Elaboration Likelihood Model and Social Cognitive Theory, the findings demonstrate that motion graphics effectively influence attitudes and behaviors by combining visual storytelling with cultural resonance. The study highlights the potential of creative digital media in civic campaigns and recommends its broader adoption by local governments and NGOs to foster sustainable urban behavior.

Suggested Citation

  • Dandi Rajki Nurpadilah & Amir Hamzah Pohan & Charmiyanti Nurkentjana Aju & Mochamad Sanwasih & Khadijah, 2025. "Promoting environmental cleanliness through motion graphic public service announcements in urban communities of Bogor Indonesia," Priviet Social Sciences Journal, Privietlab Research Center, vol. 5(5), pages 57-70, May.
    • Handle: RePEc:prv:pssjpv:346
    DOI: 10.55942/pssj.v5i5.346
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    More about this item

    Keywords

    Public Service Announcement; Motion Graphic Animation; Environmental Behavior; Urban Communication; Bogor Indonesia;
    All these keywords.

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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