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Internet et la distribution de biens physiques. Analyse de l'émergence de nouvelles structures verticales dans le secteur du vin

Author

Listed:
  • Hervé Tanguy
  • Éric Giraud-Héraud
  • Louis-Georges Soler

Abstract

[fre] Le secteur de la distribution de vins a vu naître de nombreux projets B-to-C et B-to-B à l'initiative de nouveaux entrants qui amènent les acteurs traditionnels de la distribution physique à s'interroger sur leurs stratégies de commercialisation. Caractérisé par une offre fragmentée, une distribution internationale assurée par de nombreux intermédiaires et un produit nécessitant une circulation intense d'information, ce secteur représente un cas de redéfinition du jeu concurrentiel liée à l'émergence du commerce en ligne. Dans une première partie de l'article, nous caractérisons les différents schémas de distribution adoptés jusqu'à présent dans ce secteur et les enjeux soulevés par le développement d'Internet. Dans une deuxième partie, nous fournissons une analyse théorique des faits observés en vue de bâtir une grille de lecture pertinente pour traiter de la spécificité du commerce en ligne. [eng] Internet and the producers-retailers relationships: analysis of new vertical structures in the wine sector. . A lot of B-to-B and B-to-C projects have been set up by new comers in the wine sector. They lead the traditional stakeholders, involved in physical retailing, to reshape their own distribution strategies. In the first part of this paper, we analyze several models of wine distribution and the stakes raised by the introduction of the Internet technology. In the second part of the paper, we propose a theoretical analysis of (1) the opening of direct distribution channels for the producers, (2) the opening of new supply sources through market places for the distributors.

Suggested Citation

  • Hervé Tanguy & Éric Giraud-Héraud & Louis-Georges Soler, 2001. "Internet et la distribution de biens physiques. Analyse de l'émergence de nouvelles structures verticales dans le secteur du vin," Revue Économique, Programme National Persée, vol. 52(1), pages 213-232.
  • Handle: RePEc:prs:reveco:reco_0035-2764_2001_hos_52_1_410285
    Note: DOI:10.3406/reco.2001.410285
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    Citations

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    Cited by:

    1. Giraud-Héraud Eric & Yves Surry, 2001. "Les réponses de la recherche aux nouveaux enjeux de l’économie viti-vinicole," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 60, pages 5-24.
    2. Eric Giraud-Héraud & Yves Surry, 2001. "Les réponses de la recherche aux nouveaux enjeux de l’économie viti-vinicole," Post-Print hal-01200932, HAL.
    3. Sarra Hafsa & Vincent Hovelaque & Louis-Georges Soler, 2002. "Organisation des chaînes d'approvisionnement et commerce électronique," Économie rurale, Programme National Persée, vol. 272(1), pages 28-41.
    4. Giraud-Héraud, Eric & Surry, Yves, 2001. "Les réponses de la recherche aux nouveaux enjeux de l’économie viti-vinicole," Cahiers d'Economie et de Sociologie Rurales (CESR), INRA (French National Institute for Agricultural Research), vol. 60.

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