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Les rapports producteurs-distributeurs : fondements et implications de la puissance d'achat

  • Fabian Bergès-Sennou
  • Stéphane Caprice

[eng] Vertical relationships between manufacturers and retailers: determinants and consequences of the buying power - For many years now, relationships between retailers and manufacturers have always been tense and some of the strategies denounced as abusive. This raises doubts regarding the effectiveness of numerous laws (Royer, Raffarin, Galland) supposed to restrain the increasing power of retailers. Before passing laws, an accurate analysis of the relationships between manufacturers and retailers seems to be necessary. The first part of this paper recalls the basis of retailers' buying power emphasizing merger waves and private labels invasion. The second part looks at the impact of that buying power with respect to the contracts between the upstream firms and the downstream ones and tackles the efficiency of the laws passed to contain retailers' power. [fre] On assiste depuis de nombreuses années à la dénonciation des pratiques de la grande distribution à l'égard de ses fournisseurs, au point que l'on peut douter de la pertinence des nombreuses lois (Royer, Raffarin, Galland) censées limiter le pouvoir croissant des distributeurs. Une analyse plus fine des relations « producteurs- distributeurs » semble nécessaire avant de légiférer. La première partie de l'article revient sur les fondements de la puissance d'achat des distributeurs en mettant l'accent sur les mouvements de concentration et le développement des marques de distributeurs. La seconde partie regarde l'impact de cette puissance d'achat sur les relations contractuelles entre l'amont et l'aval en s'interrogeant sur l'efficacité des différentes mesures qui ont été prises afin de limiter le pouvoir des distributeurs.

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Article provided by Programme National Persée in its journal Économie rurale.

Volume (Year): 277 (2003)
Issue (Month): 1 ()
Pages: 192-205

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Handle: RePEc:prs:recoru:ecoru_0013-0559_2003_num_277_1_5448
Note: DOI:10.3406/ecoru.2003.5448
Contact details of provider: Web page: http://www.persee.fr/web/revues/home/prescript/revue/ecoru

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