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Characteristics and Motivations of Wellness Visitors in Portorož During the Low Season

Author

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  • Helena Nemec Rudež

    (University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia)

Abstract

This paper aims to explore wellness visitors in Portorož with regards to their socio-demographic characteristics and to identify their push motivators and activities carried out by them. Design/methodology/approach – A survey with structured questions was collected from 246 visitors to Portorož during the low season; 77 of them were identified as wellness visitors, and they were considered for further analysis on wellness visitors. Data were collected across several locations in Portorož. Descriptive statistics is used in empirical research. Findings – Wellness visitors to Portorož are mostly older, employed, and regular visitors to Portorož. They mostly desire to get fit and relax. Of particular interest is that wellness visitors in Portorož are mostly engaged in passive activities and activities offered in the hotel facilities. Originality – The paper provides an initial step in understanding wellness visitors in Portorož better and, therefore, contributes to the existing sparse literature on wellness tourism by adding the case of a Mediterranean destination during the low season.

Suggested Citation

  • Helena Nemec Rudež, 2014. "Characteristics and Motivations of Wellness Visitors in Portorož During the Low Season," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 7(1), pages 15-21.
    • Handle: RePEc:prp:jattij:v:7:y:2014:i:1:p:15-21
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