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Conceptualisation of Forest Tourism: The Koèevsko Case Study

Author

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  • Barbara Pavlakovic Farrell

    (University of Maribor, Slovenia)

  • Vita Petek

    (University of Maribor, Slovenia)

Abstract

This paper presents the definition of forest tourism and three varieties of forest tourism activities. An empirical study was conducted to examine the perception of forest tourism and forest activities in the case study of the Koèevsko forest in Slovenia. The triangulation approach consisted of a survey among Slovenian tourists, interviews with tourism stakeholders, and content analysis of promotional elements of the Koèevsko destination. The data showed that tourists find forest destinations interesting, safe, unspoilt, and suitable for young people and families. They describe forest tourism with the words ‘bear’, ‘forest’, and ‘nature’. The respondents mostly prefer outdoor forest activities, wildlife observation slightly less, and lastly the relaxation options. The knowledge gained could help forest destinations to develop their products and adopt the appropriate customer approach.

Suggested Citation

  • Barbara Pavlakovic Farrell & Vita Petek, 2025. "Conceptualisation of Forest Tourism: The Koèevsko Case Study," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 18(3), pages 227-244.
    • Handle: RePEc:prp:jattij:v:18:y:2025:i:3:p:227-244
    DOI: 10.26493/2335-4194.18.227-244
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