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The Ethics in the Product Marketing

Author

Listed:
  • Štefan Majtán
  • Gabriela Dubcová

Abstract

The Theory "Due Care" to Customers (design; materials; production; quality control; packaging, labelling and warnings; notification); Attributes of the Product Quality (reliability; service life; maintainability; product safety). Marketing Ethics. Basic Tasks of Product Marketing Ethics. Consumer Protection (the European Union, the Slovak Republic)

Suggested Citation

  • Štefan Majtán & Gabriela Dubcová, 2008. "The Ethics in the Product Marketing," Ekonomika a Management, Prague University of Economics and Business, vol. 2008(2).
  • Handle: RePEc:prg:jnleam:v:2008:y:2008:i:2:id:24
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    Citations

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    Cited by:

    1. Moad Hamod Saleh & Mohammed A. Al-Hakimi, 2022. "The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Làszlò Csaba, 2009. "Hungary: The Janus-faced Success Story," WIDER Working Paper Series RP2009-13, World Institute for Development Economic Research (UNU-WIDER).

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