Etika v produktovom marketingu
The Theory "Due Care" to Customers (design; materials; production; quality control; packaging, labelling and warnings; notification); Attributes of the Product Quality (reliability; service life; maintainability; product safety). Marketing Ethics. Basic Tasks of Product Marketing Ethics. Consumer Protection (the European Union, the Slovak Republic)
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2008 (2008)
Issue (Month): 2 ()
|Contact details of provider:|| Postal: nam. W. Churchilla 4, 130 67 Praha 3|
Phone: (02) 24 09 51 11
Fax: (02) 24 22 06 57
Web page: http://www.vse.cz/
More information through EDIRC
|Order Information:|| Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3|
Web: http://www.vse.cz/eam/ Email:
When requesting a correction, please mention this item's handle: RePEc:prg:jnleam:v:2008:y:2008:i:2:id:24. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Frantisek Sokolovsky)
If references are entirely missing, you can add them using this form.