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The Strategic System of the Performance Measurement of the Entrepreneurial Company
[Strategický systém měření výkonnosti podnikatelského subjektu]

Author

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  • Bohuslava Knapová

Abstract

The conception Balanced Scorecard considers value criterions for the measurement and management of the performance of the entrepreneurial firm as necessary criterions with respect to their objectivity (they are verified by the market) and the complexity (they present the total criterions of the entrepreneurial process). The aim of the system Balanced Scorecard is to extend and interconnect of the performance measurement through value (financial) indicators about criterions of others areas, so-called perspectives of the activity (custom subsystem, subsystem of internal processes, employee subsystem). Balanced Scorecard helps as the communication instrument of the strategic management of the entrepreneurial firm.

Suggested Citation

  • Bohuslava Knapová, 2007. "The Strategic System of the Performance Measurement of the Entrepreneurial Company [Strategický systém měření výkonnosti podnikatelského subjektu]," Český finanční a účetní časopis, Prague University of Economics and Business, vol. 2007(1), pages 44-47.
    • Handle: RePEc:prg:jnlcfu:v:2007:y:2007:i:1:id:208:p:44-47
    DOI: 10.18267/j.cfuc.208
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