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Student Relationship Management Optimization Using Organizational Process Automation Tools

Author

Listed:
  • Mihai Timuș

    (George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania)

  • Liviu Ciucan-Rusu

    (George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania)

  • Daniel Ștefan

    (George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania)

  • Maria-Alexandra Popa

    (George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu-Mureș, 38 Gheorghe Marinescu, Târgu-Mureș, 540139, Romania)

Abstract

Organizational process optimizations are crucial to meet nowadays challenges, especially in the educational institution environment, where information flow is very intense, and actors involved are different from decision making perspective. The relations with students are one of the most important aspect of educational institutions processes, therefore, the more automated and digitalized is this process, the more attention can be invested to continuous improvement of other organizational processes. Our study intends to promote continuous improvement of student relationship management of universities by active usage of ICT solutions available in organization and prepare internal regulations and staff for this transformation.

Suggested Citation

  • Mihai Timuș & Liviu Ciucan-Rusu & Daniel Ștefan & Maria-Alexandra Popa, 2020. "Student Relationship Management Optimization Using Organizational Process Automation Tools," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, vol. 1, pages 31-40, December.
    • Handle: RePEc:pmu:oecono:v:1:y:2020:p:31-40
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    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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