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Factors Affecting The Implementation And Performance Of Public Service Communication


  • Zsolt ANTAL

    (Associate professor, National University of Public Service, Budapest, HUNGARY)


    (Associate professor, Corvinus University o Budapest, Budapest, HUNGARY.)


This synthesis essay, based on a review of multidisciplinary literature, considers the factors affecting the performance of public service communication, especially of external communication towards citizens, thus structuring and including these factors in a uniform conceptual framework. The examination primarily focuses on the significant differences between the public and private sectors, which also determine the mode of communication. The essay lists the environmental, intraorganizational and moderating factors influencing the implementation and the performance of communication. As a result, the proposed framework lays down several further research directions that, by testing the conceptual model, may contribute to a better understanding of this field of research.

Suggested Citation

  • Zsolt ANTAL & Tamas GYULAVARI, 2019. "Factors Affecting The Implementation And Performance Of Public Service Communication," Curentul Juridic, The Juridical Current, Le Courant Juridique, Petru Maior University, Faculty of Economics Law and Administrative Sciences and Pro Iure Foundation, vol. 77, pages 57-71, June.
  • Handle: RePEc:pmu:cjurid:v:77:y:2019:p:57-71

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    public service communication; public sector; performance;
    All these keywords.

    JEL classification:

    • K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law


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