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The associations between e-liquid characteristics and its pricing: Evidence from online vape shops

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  • Shaoying Ma
  • Shuning Jiang
  • Theodore Wagener
  • Darren Mays
  • Jian Chen
  • Ce Shang

Abstract

Given the increase in electronic cigarette use during the past decade, the objectives of this study are to obtain comprehensive product-level information from online vape shops, which are one of the most common outlets for e-cigarette users to purchase vaping products, especially e-liquid products, and to examine the appeal of various e-liquid product attributes to consumers. We used web scraping and estimation of generalized estimating equation (GEE) models to obtain and analyze data from five popular online vape shops that sell nationwide across the US. The outcome measures are e-liquid pricing for the following e-liquid product attributes: nicotine concentration (in mg/ml), nicotine form (nicotine-free, freebase, or salt), vegetable glycerin/propylene glycol (VG/PG) ratio, and a variety of flavors. We find that the pricing for freebase nicotine and nicotine salt products are 1% (p

Suggested Citation

  • Shaoying Ma & Shuning Jiang & Theodore Wagener & Darren Mays & Jian Chen & Ce Shang, 2023. "The associations between e-liquid characteristics and its pricing: Evidence from online vape shops," PLOS ONE, Public Library of Science, vol. 18(5), pages 1-14, May.
    • Handle: RePEc:plo:pone00:0286258
    DOI: 10.1371/journal.pone.0286258
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