IDEAS home Printed from https://ideas.repec.org/a/pkp/ijomas/v5y2016i2p11-16id1018.html
   My bibliography  Save this article

Analysis Place Branding as a Local Culture Kampung Naga West Java Indonesia

Author

Listed:
  • Mutia Tri Satya
  • Aneu Kuraesin

Abstract

The purpose of this study is to describe the situation and condition of place branding local culture ethnic villages, determining factors of place branding that will be the basis for further strengthen an area icon, it will generate factors of place branding so that the area can determine which factors will be retained as a characteristic of the region, making attractive icons to be used as place branding is a ethnicvillage, which has been the ethnic village does not have a powerful icon to be used as selling points both for the local market and market global. For the respondents are either tourists, guide, organization commitee, and chairman of the organization. To view these researchers will use AHP (Analytical Hierarchy Process).

Suggested Citation

  • Mutia Tri Satya & Aneu Kuraesin, 2016. "Analysis Place Branding as a Local Culture Kampung Naga West Java Indonesia," International Journal of Management and Sustainability, Conscientia Beam, vol. 5(2), pages 11-16.
    • Handle: RePEc:pkp:ijomas:v:5:y:2016:i:2:p:11-16:id:1018
    as

    Download full text from publisher

    File URL: https://archive.conscientiabeam.com/index.php/11/article/view/1018/1409
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nooraisah Katmon & Omar Al-Farooque, 2019. "The Reciprocal Relationship Between Earnings Management, Disclosure Quality and Board Independence: UK Evidence," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(5), pages 63-80, December.

    More about this item

    Keywords

    Place branding; Ethnic village;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkp:ijomas:v:5:y:2016:i:2:p:11-16:id:1018. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dim Michael (email available below). General contact details of provider: https://archive.conscientiabeam.com/index.php/11/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.