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Fear of Covid-19 and Intentions towards Adopting E-Health Services: Exploring the Technology Acceptance Model in the Scenario of Pandemic

Author

Listed:
  • Muhammad Zubair Elahi
  • Gao Liang
  • Muhammad Jawad Malik
  • Sana Dilawar
  • Bena Ilyas

Abstract

The aim of this paper was to investigate the link between fear of Covid-19 and individuals’ behavioral intentions toward adopting e-health services by expanding the technology acceptance model (TAM) to incorporate fear of the Covid-19 factor. To empirically testing our proposed theoretical model, we conducted a research survey in Pakistan and collected data from 624 individuals utilizing a non-probability convenience sampling strategy. The outcomes of our study declare that fear of Covid-19 are positively associated with individuals’ attitude and their subsequent behavioral intentions towards adopting e-health services. Perceived ease of use and perceived usefulness of e-health services mediated the relationship between fear of Covid-19 and individuals’ attitude towards adopting e-health services. This research is highly significant in the current scenario of Covid-19. Our study offers a theoretical model to understand why and how fear of Covid-19 is related to an individual’s intentions for adopting e-health services. Moreover, this study also extends the literature of the technology acceptance model TAM by pinpoint the impact of fear of Covid-19.

Suggested Citation

  • Muhammad Zubair Elahi & Gao Liang & Muhammad Jawad Malik & Sana Dilawar & Bena Ilyas, 2021. "Fear of Covid-19 and Intentions towards Adopting E-Health Services: Exploring the Technology Acceptance Model in the Scenario of Pandemic," International Journal of Business, Economics and Management, Conscientia Beam, vol. 8(4), pages 270-291.
  • Handle: RePEc:pkp:ijobem:v:8:y:2021:i:4:p:270-291:id:1282
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