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Globalization-Quality: Inseparable Binomial in the Landscape of the Rural Touristic Destinations

Author

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  • Mirela Mazilu

    (University of Craiova, University Centre of Drobeta Turnu Severin, Romania)

Abstract

Globalization, the proliferation of new destination, the new technologies has changed the competitive environment of the European countries. Nowadays, the most powerful instrument in the touristic promotion is represented by the image of a country or region or a touristic product. If we concentrate upon the international dimension, the strategies of image construction or touristic promotion are: the creation of new touristic images, the re-positioning of a traditional touristic destination, the creation of an awareness degree within a competitive framework, the creation process of the brand (the brand which covers the national/regional level).

Suggested Citation

  • Mirela Mazilu, 2008. "Globalization-Quality: Inseparable Binomial in the Landscape of the Rural Touristic Destinations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 8(2), pages 11-16.
  • Handle: RePEc:pet:annals:v:8:i:2:y:2008:p:11-16
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    Cited by:

    1. Mirela Mazilu, 2011. "The Economic Crisis ¡ªA Constant Pressure on Tourism," Review of Economics & Finance, Better Advances Press, Canada, vol. 1, pages 43-56, November.
    2. Mirela Mazilu & Roxana Ispas, 2011. "The New Economy and the Economy of Tourism," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(2), pages 185-192.

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