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Globalization-Quality: Inseparable Binomial in the Landscape of the Rural Touristic Destinations

  • Mirela Mazilu

    (University of Craiova, University Centre of Drobeta Turnu Severin, Romania)

Globalization, the proliferation of new destination, the new technologies has changed the competitive environment of the European countries. Nowadays, the most powerful instrument in the touristic promotion is represented by the image of a country or region or a touristic product. If we concentrate upon the international dimension, the strategies of image construction or touristic promotion are: the creation of new touristic images, the re-positioning of a traditional touristic destination, the creation of an awareness degree within a competitive framework, the creation process of the brand (the brand which covers the national/regional level).

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File URL: http://www.upet.ro/annals/pdf/Annals-2008-Part2.pdf
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Article provided by University of Petrosani, Romania in its journal Annals of the University of Petrosani - Economics.

Volume (Year): 8 (2008)
Issue (Month): 2 ()
Pages: 11-16

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Handle: RePEc:pet:annals:v:8:i:2:y:2008:p:11-16
Contact details of provider: Web page: http://www.upet.ro/

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