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The Role Of Competition On The Pricing Decision Of An Organisation And The Attainment Of The Organisational Objective

Author

Listed:
  • Imoleayo Obigbemi

    (Covenant University, Ota Ogun State, Nigeria)

Abstract

Pricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the role of competition on the pricing decision of an organisation and the attainment of the Organisational Objective, a study of SMEs in Nigeria. The methodology adopted was the survey and empirical approach, with the administration of questionnaires to some SMEs in Nigeria, evaluating the effect competition has on pricing decision (change in product price) and its overall effect on the attainment of organizational objective (profitability). Primary and secondary sources were used in collecting data. It was discovered that competition plays a major role in pricing decision and that there is a relationship between pricing decision and the attainment of organizational objective. Recommendations were made for the close monitoring of SMEs and that SMEs should employ the service of price experts when making pricing decisions.

Suggested Citation

  • Imoleayo Obigbemi, 2010. "The Role Of Competition On The Pricing Decision Of An Organisation And The Attainment Of The Organisational Objective," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 229-248.
    • Handle: RePEc:pet:annals:v:10:y:2010:i:1:p:229-248
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    Citations

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    Cited by:

    1. Dr. Terry Najja Kakeeto-Aelen & Professor Jan C van Dalen & Professor H. Jaap van den Herik & Dr. Bartel A. Van de Walle, 2014. "Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment," Working Papers 2014/06, Maastricht School of Management.

    More about this item

    Keywords

    competition; pricing decision; profitability; organisational objective;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy

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