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A Strategic Approach Of The Construction Sector In Romania

Author

Listed:
  • Tudor Nistorescu

    (University of Craiova, Romania)

  • Cristina Ploscaru

    (University of Craiova, Romania)

Abstract

Construction, one of the major economic sector of activity in Europe, was severely affected by the actual global recession, although the impact of the crisis and the moment when it occurred varied widely between the EU Member States. In Romania, the first effects of the economic crisis in the construction sector occurred since early 2009, being visible both in physical volume of construction works and in the volume and value of investments in this sector. The crisis in the construction works had a strong impact on the entire Romanian economy. With the present research paper „A strategic approach of the construction sector in Romania” we aim to highlight the competitive advantage the companies in the field have on the national market. To this end we will use the SWOT model of strategic analysis and M. Porter’s five competitive forces model, in order to highlight the main problems faced by these companies.

Suggested Citation

  • Tudor Nistorescu & Cristina Ploscaru, 2010. "A Strategic Approach Of The Construction Sector In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 193-204.
    • Handle: RePEc:pet:annals:v:10:y:2010:i:1:p:193-204
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    More about this item

    Keywords

    crisis; construction; strategic analysis; competitive advantage;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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