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The Use Of Corporate Social Responsibility Idea In Business Management


  • Aneta Herbuœ

    () (Czestochowa University of Technology)

  • Beata Œlusarczyk

    (Czestochowa University of Technology)


In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.

Suggested Citation

  • Aneta Herbuœ & Beata Œlusarczyk, 2012. "The Use Of Corporate Social Responsibility Idea In Business Management," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 6(1), pages 234-240, December.
  • Handle: RePEc:pcz:journl:v:6:y:2012:i:1:p:234-240

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    Cited by:

    1. Kot Sebastian & Kucharski Michał, 2013. "Sport Sponsorship Effectiveness – Polish Volleyball Case Study," Management of Sustainable Development, De Gruyter Open, vol. 5(1), pages 5-7, June.
    2. Mariana Man & Maria Macris, 2015. "Integration Of Corporative Governance Into Organisation’S Social Responsibility System," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(2), pages 100-114, June.
    3. Micha³ Dziadkiewicz, 2014. "Centre Of Social Integration As A Tool Of Professional Reintegration Of The Permanently Unemployed In Czestochowa," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 9(1), pages 23-33, June.

    More about this item


    corporate social responsibility; management; energy company; ecology; pro-social activity;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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