IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v12y2016i2d10.1057_s41254-016-0007-9.html
   My bibliography  Save this article

Introduction: Why the Nordic region?

Author

Listed:
  • James Pamment

    (Lund University)

Abstract

The Nordic region is much admired around the world, but how much of what we know about these countries has been shaped by their adoption of place branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the articles included in this double special issue.

Suggested Citation

  • James Pamment, 2016. "Introduction: Why the Nordic region?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(2), pages 91-98, August.
    • Handle: RePEc:pal:pbapdi:v:12:y:2016:i:2:d:10.1057_s41254-016-0007-9
    DOI: 10.1057/s41254-016-0007-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-016-0007-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-016-0007-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:12:y:2016:i:2:d:10.1057_s41254-016-0007-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.