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Data-driven sustainability: advancing supply chain pricing models in B2B

Author

Listed:
  • Ishita Bera

    (International Management Institute (IMI))

  • Sachin Modgil

    (International Management Institute (IMI))

  • Avinash K. Shrivastava

    (International Management Institute (IMI))

  • Rohit Kumar Singh

    (International Management Institute (IMI))

  • Ruchi Sharma

    (International Management Institute (IMI))

Abstract

This study presents a conceptual framework for sustainable pricing in Business-to-Business (B2B) supply chains, integrating sustainability metrics, stakeholder dynamics, and dynamic pricing strategies through the lens of Procurement 4.0 (P4.0). Using a Systematic Literature Review (SLR) guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework and cluster analysis of bibliographic data, the research identifies and synthesises key constructs, mediators, and moderators influencing pricing resilience and sustainability outcomes. The findings offer actionable insights for aligning profitability, environmental compliance, and stakeholder value, paving the way for future empirical validation using Multi-Criteria Decision-Making (MCDM) techniques.

Suggested Citation

  • Ishita Bera & Sachin Modgil & Avinash K. Shrivastava & Rohit Kumar Singh & Ruchi Sharma, 2025. "Data-driven sustainability: advancing supply chain pricing models in B2B," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 24(5), pages 488-502, October.
  • Handle: RePEc:pal:jorapm:v:24:y:2025:i:5:d:10.1057_s41272-025-00521-0
    DOI: 10.1057/s41272-025-00521-0
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