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A cross-cultural study of competitive intelligence in revenue management

Author

Listed:
  • Tevfik Demirciftci

    (East Stroudsburg University)

  • Amanda Belarmino

    (University of Nevada Las Vegas)

Abstract

This paper extends the examination of competitive intelligence to revenue management. Revenue management decisions are contingent upon the actions and reactions of competitors. The current study used a cross-cultural approach that compared the use of competitive intelligence by US and Turkish revenue managers by conducting a qualitative study of revenue managers in these locations. Both sets of revenue managers share a similar definition of competitive intelligence and use technology to gather competitive intelligence. The findings also suggest integrity issues for data in Istanbul and that ethical challenges are a central part of competitive intelligence usage.

Suggested Citation

  • Tevfik Demirciftci & Amanda Belarmino, 2022. "A cross-cultural study of competitive intelligence in revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 691-699, December.
    • Handle: RePEc:pal:jorapm:v:21:y:2022:i:6:d:10.1057_s41272-022-00379-6
    DOI: 10.1057/s41272-022-00379-6
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    References listed on IDEAS

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    1. Timothy Webb & Zvi Schwartz, 2017. "Revenue management analysis with competitive sets," Tourism Economics, , vol. 23(6), pages 1206-1219, September.
    2. Kettani, Zohor, 2021. "Reviving tourism sector in the aftermath of the Covid-19 pandemic: The role of competitive intelligence," MPRA Paper 110693, University Library of Munich, Germany, revised 12 Apr 2021.
    3. William J. Amadio & J. Drew Procaccino, 2016. "Competitive analysis of online reviews using exploratory text mining," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(2), pages 193-210, December.
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    Cited by:

    1. Ian Yeoman, 2022. "How COVID-19 changed things and what we did about it," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 579-580, December.

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