IDEAS home Printed from
   My bibliography  Save this article

From the Editors: Student samples in international business research


  • Daniel Bello

    (Area Editors)

  • Kwok Leung

    (Area Editors)

  • Lee Radebaugh

    (Area Editors)

  • Rosalie L Tung

    (Area Editors)

  • Arjen van Witteloostuijn

    (Area Editors)


The JIBS Statement of Editorial Policy states that “Empirical submissions utilizing undergraduate student samples are usually discouraged.” Wording is important here – “usually” does not imply “always.” This statement suggests that while student samples are appropriate, in principle, undergraduate ones are not, except in unusual situations. The purpose of this From the Editors column is to discuss the pros and cons of student samples in international business (IB) research. Are student samples appropriate for developing and testing IB theories? When are student samples appropriate, and when are they not appropriate? Is there a difference between undergraduate and graduate samples? What are the “best practices”? This editorial is intended to provide IB researchers with guidelines as to when student samples, and which types of student samples, are appropriate in IB research. Journal of International Business Studies (2009) 40, 361–364. doi:10.1057/jibs.2008.101

Suggested Citation

  • Daniel Bello & Kwok Leung & Lee Radebaugh & Rosalie L Tung & Arjen van Witteloostuijn, 2009. "From the Editors: Student samples in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(3), pages 361-364, April.
  • Handle: RePEc:pal:jintbs:v:40:y:2009:i:3:p:361-364

    Download full text from publisher

    File URL:
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.

    File URL:
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Burböck Birgit & Schnepf Sandra & Pessl Stephan, 2014. "Personality Differences in Organisational Socialisation Tactics," Journal of Intercultural Management, De Gruyter Open, vol. 6(4-1), pages 289-305, December.
    2. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.
    3. Michel Hermans & William Newburry & Marcelo J. Alvarado-Vargas & Carlos M. Baldo & Armando Borda & Edwin G. Durán-Zurita & José Maurício Galli Geleilate & Massiel Guerra & Maria Virginia Lasio Morello, 2017. "Attitudes towards women’s career advancement in Latin America: The moderating impact of perceived company international proactiveness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 90-112, January.
    4. Espinosa, Jennifer A. & Ortinau, David J., 2016. "Debunking legendary beliefs about student samples in marketing research," Journal of Business Research, Elsevier, vol. 69(8), pages 3149-3158.
    5. Urbig, Diemo & Weitzel, Utz & Rosenkranz, Stephanie & Witteloostuijn, Arjen van, 2012. "Exploiting opportunities at all cost? Entrepreneurial intent and externalities," Journal of Economic Psychology, Elsevier, vol. 33(2), pages 379-393.
    6. Mishra, Abhishek, 2016. "Attribute-based design perceptions and consumer-brand relationship: Role of user expertise," Journal of Business Research, Elsevier, vol. 69(12), pages 5983-5992.
    7. Gunkel, Marjaana & Schlaegel, Christopher & Taras, Vas, 2016. "Cultural values, emotional intelligence, and conflict handling styles: A global study," Journal of World Business, Elsevier, vol. 51(4), pages 568-585.
    8. Ambos, Tina C. & Ambos, Björn & Eich, Katharina J. & Puck, Jonas, 2016. "Imbalance and Isolation: How Team Configurations Affect Global Knowledge Sharing," Journal of International Management, Elsevier, vol. 22(4), pages 316-332.
    9. Johnson, Guillaume D. & Grier, Sonya A., 2013. "Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction," Journal of Business Research, Elsevier, vol. 66(3), pages 306-313.
    10. H Emre Yildiz & Carl F Fey, 2016. "Are the extent and effect of psychic distance perceptions symmetrical in cross-border M&As? Evidence from a two-country study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(7), pages 830-857, September.
    11. Richter, Nicole Franziska & Hauff, Sven & Schlaegel, Christopher & Gudergan, Siegfried & Ringle, Christian M. & Gunkel, Marjaana, 2016. "Using Cultural Archetypes in Cross-cultural Management Studies," Journal of International Management, Elsevier, vol. 22(1), pages 63-83.
    12. Rothengatter, Marloes, 2016. "Insights in cognitive patterns : Essays on heuristics and identification," Other publications TiSEM 5f812a9d-8968-48b8-8d1b-0, Tilburg University, School of Economics and Management.
    13. Smith, Rachel & Deitz, George & Royne, Marla B. & Hansen, John D. & Grünhagen, Marko & Witte, Carl, 2013. "Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States," Journal of Business Research, Elsevier, vol. 66(3), pages 328-335.
    14. repec:spr:manint:v:50:y:2010:i:5:d:10.1007_s11575-010-0053-0 is not listed on IDEAS
    15. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    16. repec:eee:joreco:v:23:y:2015:i:c:p:21-31 is not listed on IDEAS
    17. Tjemkes, Brian V. & Furrer, Olivier & Adolfs, Koen & Aydinlik, Arzu Ülgen, 2012. "Response strategies in an international strategic alliance experimental context: Cross-country differences," Journal of International Management, Elsevier, vol. 18(1), pages 66-84.
    18. David Ralston & Carolyn Egri & Emmanuelle Reynaud & Narasimhan Srinivasan & Olivier Furrer & David Brock & Ruth Alas & Florian Wangenheim & Fidel Darder & Christine Kuo & Vojko Potocan & Audra Mockait, 2011. "A Twenty-First Century Assessment of Values Across the Global Workforce," Journal of Business Ethics, Springer, vol. 104(1), pages 1-31, November.
    19. Gunkel, Marjaana & Schlägel, Christopher & Engle, Robert L., 2014. "Culture's Influence on Emotional Intelligence: An Empirical Study of Nine Countries," Journal of International Management, Elsevier, vol. 20(2), pages 256-274.
    20. MUEHLFELD, Katrin & VAN DOORN, Jenny & VAN WITTELOOSTUIJN, Arjen, 2011. "The effects of personality composition and decision-making processes on change preferences of self-managing teams," ACED Working Papers 2011009, University of Antwerp, Faculty of Applied Economics.
    21. Kevin Au & Flora F. T. Chiang & Thomas A. Birtch & Ho Kwong Kwan, 2016. "Entrepreneurial financing in new business ventures: a help-seeking behavior perspective," International Entrepreneurship and Management Journal, Springer, vol. 12(1), pages 199-213, March.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:40:y:2009:i:3:p:361-364. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.